ECO FRIENDLY | MADE IN INDIA
These beautifully hand-braided Jute rugs feature a bold, colourful border that adds a vibrant accent to any contemporary interior.
The striking design creates visual interest while complementing a wide range of décor styles, making it an ideal statement piece for modern living spaces.
Crafted from natural jute, a shiny vegetable fibre known for its strength and durability, the fibres are carefully spun into strong threads and expertly braided to create a hard-wearing yet stylish rug.
The natural texture of jute brings warmth and organic character to your home, enhancing the overall look and feel of your space.
As a sustainable and environmentally friendly material, jute offers a responsible flooring solution without compromising on style or quality. Perfect for living rooms, dining areas, and other busy spaces, this rug combines natural beauty with lasting durability.
Rug Care & Maintenance Guide
Vacuuming:
It is completely normal for new rugs to shed some loose fibres initially. This occurs when excess fibres from the spinning process work their way to the surface. After a few rounds of vacuuming, the shedding will gradually reduce and eventually stop.
Regular vacuuming helps maintain the appearance of your rug and prevents surface dirt from becoming embedded in the fibres, which can make cleaning more difficult over time. We recommend using a suction-only vacuum cleaner without a rotating brush to avoid damaging the rug’s pile. To ensure even wear and prevent uneven fading—especially in areas exposed to natural sunlight—it is also advisable to rotate your rug periodically.
Spills & Stains:
To avoid permanent staining, it is important to address spills as quickly as possible. Follow these steps for effective stain removal:
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Blot the spill immediately using a clean white cloth or paper towel.
Note: Never rub the stain, as this can spread the liquid and push it deeper into the fibres. -
Apply an appropriate carpet cleaner with a clean cloth, working gently from the outer edge of the stain toward the centre.
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Blot the area again with a paper towel to absorb excess moisture, then allow the rug to air dry.
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Vacuum the rug once the area is completely dry.
If the stain remains visible, repeat the process until it is fully removed. Should the stain persist after multiple attempts, we recommend contacting a professional carpet or rug cleaning service for specialist treatment.